Conference Presents Insights on Emerging Market Consumers

The Center for Customer Insights at the Yale School of Management will host its fourth annual China India Insights Conference August 3-4 in New Haven.

This interdisciplinary conference, part of the center's China India Insights Program, brings together researchers from a range of academic disciplines to share the latest research on consumer and firm behavior related to China and India—research that is also broadly applicable to emerging markets from Latin America and Africa. The event rotates among locations in the U.S., China, and India.

New academic research in social and cultural psychology, development economics, and marketing will be presented by scholars from Columbia, Harvard, Hebrew University of Jerusalem, the Indian Institute of Management, Stanford, Wharton, Yale and other top institutions. Their research examines topics including the role of reputation in successfully launching Chinese ecommerce ventures; how emerging markets' adoption of new products passes developed markets' adoption; communicating with farmers about new technologies; how subsidies affect the adoption of new health products; corporate ownership and the growth of emerging market firms; using shopping motivation to profile Indian male cosmetics consumers; and customer selection dilemmas for Indian retailers.

The conference is sponsored by Warburg Pincus, the Emerging Markets Initiative at Duke University's Fuqua School of Business, INFORMS Society for Marketing Science, the Marketing Science Institute, and the South Asian Studies Council at Yale.

The full conference agenda is available on the conference website.