Yale SOM Marketing Conference Focuses on Technology and Innovation

The Yale School of Management's annual marketing conference will take place on February 10. The one-day event, titled "The Higher Velocity Marketplace: Technology, Innovation, and Engagement in the New Marketplace," is presented by the Center for Customer Insights at Yale SOM and the school's student-run Marketing Club.

Speakers at the conference include Jon Iwata, chief marketing officer at IBM; Geoff Cottrill, CMO at Converse; Ross Martin, executive vice president at Viacom and the head of MTV Scratch, an in-house creative team; Gina Boswell '89, executive vice president, personal care, at Unilever; and Claire Johnson '01, vice president, new products, media & platforms, at Google. Ted Snyder, dean of Yale SOM, will deliver opening remarks.

The speakers will discuss the various ways in which their companies are using technology to engage with their audiences—including marketing, product development, sales, social media, and direct interaction with consumers.

"Recent changes in technology have dramatically impacted the way companies create and communicate value in the marketplace," says Ravi Dhar, the George Rogers Clark Professor of Management and Marketing and director of the Center for Customer Insights. "We are excited to have top executives share with us how marketing and markets are changing: how technology is shaping the way they engage with their customers—and build customer loyalty." 

Register for the conference.