Faculty Insights: Ian Ayres on Number Crunching and Incentives

Professor Ian Ayres, William K. Townsend Professor of Law, recently sat down with Microsoft’s BizIntelligence.TV, a weekly web-based show focused on business analytics. In the three-part series, Ayres, whose books include Super Crunchers and Carrots and Sticks, talks about number crunching tools that can predict outcomes like the quality of a bottle of Bordeaux wine or the success of a film, incentive programs that motivate performance, and a diet plan with applications to business.