Ravi Dhar interviews CMO of Visa

When Antonio Lucio, Global CMO of Visa, came to SOM on May 7th to deliver the keynote address at the Yale Center for Customer Insights' annual Customer Insights Conference, he sat down for a conversation with Ravi Dhar, the George Rogers Clark Professor of Management and Marketing and the director of the Center for Customer Insights. The two discussed creating an environment that promotes innovation, Visa's sponsorship choices, including its role in the Olympic Games, and the skills MBA students should build to succeed in marketing.

Watch a video of Professor Ravi Dhar talking to Visa
CMO Antonio Lucio about brand management, innovation,
and how to succeed in marketing. (25:56)