Professor Keith Chen's Research Discussed in New York Times' TierneyLab
New York Times columnist John Tierney has been chronicling a vein of research into the theory of cognitive dissonance. In 2008, Tierney wrote about a working paper by Yale SOM associate professor of economics Keith Chen, which pointed to a potential flaw in a long series of psychological studies that purported to find evidence of cognitive dissonance. The problem was basically that the experiments failed to take account of a counter-intuitive mathematical problem commonly called the Monty Hall Problem. In the latest development, a team of psychologists has redesigned their experiments in response to Chenís critique. Tierney describes the new experiment and provides a response from Chen.
Chen discussed his working paper on cognitive dissonance in a lecture recorded in 2009. Watch the video.
Chen also discussed the science behind how people make choices in an article in Q6 magazine.