Ravi Dhar: $5 Meal Deals Fit Consumers’ Recession Mindset

In USA Today, Ravi Dhar commented on the recent move by casual dining restaurants such as T.G.I. Friday’s and Subway to offer budget friendly $5 menu items. Dhar said, "The $5 threshold reinforces the idea of a deal. That's the current consumer mindset." Dhar also discussed decpetive sweepstakes and contests that target the elderly in the Las Vegas Sun.