YCCI Conference to Showcase New Marketing and Consumer Research

New Haven, Conn., April 28, 2009 – Leading executives and scholars will present the latest research in marketing and consumer behavior at the Yale Center for Customer Insights (YCCI) Collaborative & Multidisciplinary Research Conference on May 1 and 2 at the Yale School of Management.

For a full conference agenda and registration, please visit the YCCI website. 

The conference will feature research presented around six themes: Understanding Customer Choices, Metrics & Marketing Strategy, Marketplace Impact, Word of Mouth Marketing, Maximizing Brand Performance, and New Product Innovations. Individual presentations will explore how brands are changing in the economic crisis; the consumer psychology behind money and how it affects behavior; new metrics to evaluate paid search advertising campaigns; how social contagion influences what and how consumers buy; and how blogs and other consumer generated media affect sales, among other topics.

Presenters include some of the foremost marketing researchers from the University of Chicago, Columbia, Harvard Business School, INSEAD, the Wharton School, Yale, and other major business schools, as well as industry practitioners including Jim Nyce, former senior vice president, Global Consumer Insight & Strategy, Kraft Foods; Edward C. Landry, vice president, Booz & Company; Tim Furey, chairman and CEO of MarketBridge; Jennifer Zola, director, Strategy and Insights, Mediaedge: CIA; Dave Balter, founder and CEO, BzzAgent; Ed Lebar, CEO, BrandAssest Consulting; and Dan Alderuci, vice president and COO, Innovation Division, Cantor Fitzgerald.

The conference is supported in part by the Marketing Science Institute.

Members of the press are invited to attend. To reserve a press pass, please contact Tabitha Wilde, director of media relations, Yale School of Management: 203-432-6010; tabitha.wilde@yale.edu.