Speaker Series Highlights Faculty Research
The research of SOM faculty covers subjects ranging from new ways to estimate the number of people infected with HIV/AIDS each year in the United States, to the role short selling has on global markets, to the long-term consequences of graduating into a bad labor market. This spring, Dean Sharon Oster created a speaker series for SOM faculty to present their latest work and its impact on the world of management. The series is designed to provide SOM students with a view into faculty research efforts that they might not normally encounter in the MBA classroom.
Three professors are making presentations in the Spring 2009 semester, beginning with Oliver Rutz, assistant professor of marketing, who on February 3 discussed his breakdown of Google advertising — what makes it so successful at a time other companies are having difficulty monetizing the internet and how clients can best use Google to reach the widest audience for the least amount of money. On March 3, Martijn Cremers, associate professor of finance, explained his research into fund managers and how their level of activity played into fund size, expenses, turnover, and ultimately, performance. And on April 1, Keith Chen, associate professor of economics, will present on aspects of his current research.
Video of each lecture will be posted on the SOM website as each becomes available. Check back often for new videos.
March 3: Martijn Cremers, associate professor of finance, on research into fund managers and how their level of activity played into fund size, expenses, turnover, and ultimately, performance. (64:46)
February 3: Oliver Rutz, assistant professor of marketing, on Internet search advertising. (47:36)