Marketplace Reports on SOM's Raw Cases
Joel M. Podolny, Dean of the Yale School of Management, was a guest on the internationally distributed business radio program Marketplace on August 28 to discuss the new innovative "raw" case studies pioneered by SOM to support the school’s integrated MBA curriculum.
Unlike traditional “cooked” business cases — short documents that present a business problem in a neatly packaged, single point of view narrative with a sure answer — SOM’s web-based “raw” cases are open-ended, multi-perspective scenarios that can feature thousands of pages of the primary documents relevant to the case, such as 10-Ks, analyst reports, news articles, stock charts, and interviews with key players, that students must analyze. This format reflects the way managers must access and analyze information to make informed business decisions.
Listen to the Marketplace interview.
Watch Jaan Elias, Yale School of Management's director of case study research, explain the difference between "raw" vs. "cooked" cases during the International Symposium on the Yale integrated MBA curriculum model, February 19, 2008 (requires Real Player).
Read about "raw" casesBlackstone/Equity Office Properties Trust (EOP) article
View Sample CasesEnvironmental Defense Fund/TXU