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What Magazines Do SOM Graduates Read?

We included a survey in the last edition of the Alumni Newsletter, intended to measure alumni attitudes about an alumni magazine. 165 alumni responded to the survey, and your ideas and insights are a great help to us as we strive to develop the new magazine.

Curious how your fellow SOM graduates answered our questions? Here’s a summary of the results.

Number of responses: 165
Number of respondents who found the Alumni Newsletter helpful: 159
Number of respondents who reported reading their online class notes: 101
Class year of respondents:


What other publications do you read regularly?

Answer               

Frequency

Yale Alumni Magazine

83

Economist

56

Business Week                

51

New Yorker    

45

Fortune    

34

Newsweek

23

HBR

23

Time

20

Forbes

12

Barron's

11

Atlantic

10

Foreign Affairs

7

Inc.

5

Entrepreneur

4



What do you think is the most pressing issue in the business world today?

Answer (grouped into categories)

Frequency

Ethics/Social Responsibility/Governance 36
Globalization

24

Environment                  

6

Energy 

5

China and/or India

4

Poverty/Wealth Imbalance

4

Technology

3

Employment Practices

2

Forbes

2

Innovation

2

Education 1

Fundamentalism

1

Healthcare

1

Work-Life Balance 1