Barry Nalebuff and Jeff Sonnenfeld Ranked Among Top 200 Business Gurus

In the recently published book, What's the Big Idea?: Creating and Capitalizing on the Best Management Thinking (HBS Press), authors Thomas Davenport, Larry Prusak and H. James Wilson rank Professor Barry Nalebuff and Associate Dean Jeffrey Sonnenfeld on their list of the top 200 business gurus. The ranking was compiled by looking at three factors: visibility on the Web/public attention (gauged by number of Google hits), published work that is widely known in the academic world (based on citations in the ISI Social Science Citation Index), and number of media mentions (based on LexisNexis hits).