Dick Wittink Named Editor of the Journal of Marketing Research
Dick R. Wittink, the George Rogers Clark Professor of Management and Marketing, is the new editor of the Journal of Marketing Research. His three-year editorship began on July 1, 2003 and will run through June 30, 2006. The Journal of Marketing Research, a quarterly, peer-reviewed journal of the American Marketing Association, is known as the authoritative publication for academics and practitioners of marketing research. The first issue under Wittink's leadership will be published in February 2004.