Dick R. Wittink Named Editor of Journal of Marketing Research

New Haven, Conn., July 23, 2003 - Dick R. Wittink, the George Rogers Clark Professor of Management and Marketing at the Yale School of Management, is the new editor of the Journal of Marketing Research (JMR). His three-year editorial appointment began on July 1, 2003 and will run through June 30, 2006.

The Journal of Marketing Research, a quarterly, peer-reviewed journal of the American Marketing Association, is known as the authoritative publication for academics and practitioners of marketing research. Michael J. Houston, vice president of publications for the AMA said of Wittink, "He is a highly regarded researcher who appreciates the broad substantive and methodological domains of marketing. JMR and the marketing discipline will be served well by his editorship."

Explaining his vision for JMR, Wittink said, "My intent is for the Journal of Marketing Research to continue to be the leading journal for high quality empirical, theoretical and methodological research in marketing. Articles must make a contribution to the marketing discipline, stimulate additional research, and meet the highest standards of scholarship. Managerial relevance is highly valued." The first issue under Wittink's leadership will be published in February 2004.

Wittink brings extensive academic, editorial, and consulting experience to JMR. Prior to joining the Yale School of Management faculty in 1998, he was the Henrietta Johnson Louis Professor of Management and Professor of Marketing and Quantitative Methods at Cornell's Johnson Graduate School of Management where he was also Director of doctoral programs. He has also taught at the Stanford Graduate School of Business, and served as Visiting Professor at the Kellogg School of Management at Northwestern University, the Graduate School of Business at Columbia University, and the Stern School of Business at New York University. A native of The Netherlands, Wittink is Honorary Professor of Marketing at the Faculty of Economics of the University of Groningen.

His research was recognized twice by the European Marketing Academy, for the best paper published in the International Journal of Research in Marketing in 1996 and in 2000. He has published several lead articles in the Journal of Marketing Research, has had two papers nominated for the Paul Green Award and two for the O'Dell Award, and is among a small number of authors who published in the Journal of Marketing Research in each of four successive decades. Professor Wittink was elected to the Royal Dutch Academy of Sciences in May 2001.

He is a partner of New York-based Blue Flame Data Inc., an enterprise software company, and a trustee of the Marketing Science Institute in Cambridge, MA. Wittink is co-author of the book, Building Models for Marketing Decisions, with P.S.H. Leeflang, M. Wedel, and P.A. Naert, (2000).

For an interview with Dick Wittink, please contact Tabitha Wilde, Associate Director of Media Relations at the Yale School of Management, 203-432-6010 (tabitha.wilde@yale.edu)