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Yale SOM faculty are experts in finance, accounting, investing, strategy, game theory, operations research, organizational behavior, marketing, leadership, and public management. They are scholars, teachers, Pulitzer Prize Nominees, and best-selling authors. What they have to say not only affects scholarship, it also affects Wall Street, Silicon Valley, Tokyo, and Beijing.

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Judson, Bruce, Go It Alone: The Secret to Building a Successful Business On Your Own, HarperBusiness, 2004

Judson, Bruce, Netmarketing: Your Guide to Profit and Success on the Net, (with Michael Wolff, Co. Wolff and Marianne Rogoff), Wolff New Media, 1996

Judson, Bruce, Hyperwars: 11 Strategies for Survival and Profit in the Era of Online Business, (with Kate Kelly), Scribner, 1999

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