Author Title

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Dhar, Ravi, "Coping with Ambivalence: The Effect of Removing a "fence sitting" Option on Consumer Attitude and Preference Judgments" (with B. Kahn and S. Nowlis), Journal of Consumer Research, 2002

Dhar, Ravi, "Consumer Choice between Hedonic and Functional Goods" (with K. Wertenbroch), Journal of Marketing Research, February, Vol. 37. No. 3, 2000

Dhar, Ravi, "Comparison Effects on Preference Construction" (with S. Nowlis and S. Sherman), Journal of Marketing Research, December, 1999

Dhar, Ravi, "The Effect of Time Pressure on Consumer Choice Deferral" (with S. Nowlis), Journal of Consumer Research, March, 1999

Dhar, Ravi, "Consumption Context Effects in Choice: Highlighting Versus Balancing" (with I. Simonson), Journal of Marketing Research, February, 1999

Dhar, Ravi, "Trying Hard or Hardly Trying: An Analysis of Context Effects in Choice" (with S. Nowlis and S. Sherman), Journal of Consumer Psychology, 2001

Dhar, Ravi, "When Thinking Beats Doing: The Role of Optimistic Expectations in Goal-Based Choice" (with Y. Zhang and A. Fishbach), Journal of Consumer Research, 2007

Dhar, Ravi, "Seeing The Forest Or The Trees: Implications of Construal Level Theory for Consumer Choice" (with E. Kim), Journal of Consumer Psychology, 2007

Dhar, Ravi, "Where There Is a Way, Is There a Will? The Effect of Future Choices on Self-Control" (with U. Khan), Journal of Experimental Psychology: General, 2007

Dhar, Ravi, "The Shopping Momentum Effect" (with J. Huber and U. Khan), Journal of Marketing Research, 2007

Dhar, Ravi, "Institutional Perspectives on Real Estate Investing" (with W. Goetzmann), The Journal of Portfolio Management, 2006

Dhar, Ravi, "Licensing Effect in Consumer Choice" (with U. Khan), Journal of Marketing Research, 2006

Dhar, Ravi, "Preference Fluency in Choice" (with N. Novemsky, N. Schwarz, and I. Simonson), Journal of Marketing Research, 2007

Dhar, Ravi, "An Empirical Analysis of the Determinants of Category Expenditure" (with W. Putsis), Journal of Business Research, 2001

Dhar, Ravi, "Are Rheumatologists' Treatment Decisions Influenced by Patients Age?" (with L. Fraenkel and N. Rabidou), Rheumatology, 2006

Dhar, Ravi, "Assessing the Competitive Interaction Between Private Labels and National Brands" (with R. Cotterill and W. Putsis), Journal of Business, 2000

Dhar, Ravi, "Beyond Rationality: The Content of Preferences" (with N. Novemsky), Journal of Consumer Psychology, 2008

Dhar, Ravi, "To Buy or Not to Buy: Response Mode Effects on Consumer Choice" (with S. Nowlis), Journal of Marketing, November, 2004

Dhar, Ravi, "Towards Extending the Compromise Effect to Complex Buying Contexts" (with A. Menon and B. Maach), Journal of Marketing Research, August, 2004

Dhar, Ravi, "Hedging Customers" (with R. Glazer), Harvard Business Review, 2003

Dhar, Ravi, "The Effect of Forced Choice on Choice" (with I. Simonson), Journal of Marketing Research, 2003

Dhar, Ravi, "Consumer Research: In Search of Identity" (with I. Simonson, Z. Carmon, A. Drolet and S. Nowlis), Annual Review of Psychology, 2001

Dhar, Ravi, "Making Complementary Choices in Consumption Episodes: Highlighting Versus Balancing" (with I. Simonson), Journal of Marketing Research, 1999

Dhar, Ravi, "Subgoals as Substitutes or Complements: The Role of Goal Accessibility" (with A. Fishbach and Y. Zhang), Journal of Personality & Social Psychology, 2006

Dhar, Ravi, "Up Close and Personal: A Cross Sectional Study of the Disposition Effect" (with N. Zhu), Management Science, 2006

Dhar, Ravi, "Goals As Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice" (with A. Fishbach), Journal of Consumer Research, 2005

Dhar, Ravi, "The Effects of Goal Fulfillment on Risk Preferences in Sequential Choice" (with N. Novemsky), Journal of Consumer Research, 2005

Dhar, Ravi, "Of Frog Wines and Frowning Watches: Semantic Priming of Perceptual Features and Brand Evaluation" (with A. Labroo and N. Schwarz), Journal of Consumer Research, 2008