Lecturer in Marketing

Nathan Yang's research focuses on empirical industrial organization and quantitative marketing.  In particular, his recent work has explored the phenomenon of retail clusters under the context of industry dynamic and whether learning from others can indeed generate such herding behavior.  Other research investigates social learning in politicians' adoption of Twitter.  At the Yale School of Management he will be teaching a course on internet marketing and social media analytics. 

He received his undergraduate degree (with distinction) in mathematics at the University of Alberta. His PhD studies were funded by the Social Sciences and Humanities Research Council of Canada, Joseph-Armand Bombardier Canada Graduate Scholarship.

BSc University of Alberta
MA University of Toronto
PhD University of Toronto

Related Links

Nathan Yang's website