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Professor of Marketing

Professor Sudhir is an expert on competitive marketing strategy. His research focuses on gaining insights about markets by investigating the observed behavior of consumers and firms through econometric modeling. He has very broad research interests across diverse markets, and has recently begun a research agenda focused on gaining insights on emerging markets such as China and India.

He is the winner of the 2003 Bass Award for Best Dissertation-based Paper in Marketing Science and received Honorable Mentions for the 2006 Dick Wittink Award for Best Paper in Quantitative Marketing and Economics and the 2001 Best Paper Award in the International Journal of Research in Marketing. He was a finalist for the 2001 Little Award for Best Paper in Marketing Science and the 2006 Paul Green Award for Best Paper in the Journal of Marketing Research. He serves as an associate editor for Quantitative Marketing and Economics and is on the editorial boards of Marketing Science and the Journal of Marketing Research.

Professor Sudhir has consulted with Fortune 500 firms, using their internal data to obtain actionable market insights. He was an assistant professor at New York University's Stern School of Business from 1998-2001. He was a lecturer at Cornell's Johnson School (1995) and Cornell's School of Hotel Administration (1996).

Consultancies
IBM
HP
Webster Bank
Mediacom

Achievements and Awards
Marketing Science Doctoral Consortium Faculty, 2007
Honorable Mention, Dick Wittink Best Paper Award, Quantitative Marketing and Economics, 2006
Finalist, Paul Green Best Paper Award, Journal of Marketing Research, 2006
AMA-Sheth Doctoral Consortium Faculty, 2006
AMA-Sheth Doctoral Consortium Faculty, 2005
Winner, Frank M. Bass Best Dissertation Paper Award, 2003
Selected to Young Scholars Program, Marketing Science Institute, 2003
Honorable Mention, Best Paper Award, International Journal of Research in Marketing, 2001
Finalist, John D.C. Little Best Paper Award, Marketing Science, 2001
AMA Doctoral Consortium Fellow, 1996

Editorships
Associate Editor:
Quantitative Marketing and Economics

Editorial Board:
Journal of Marketing Research
Marketing Science

Referee:
American Economic Review
Management Science
Journal of Economics and Management Strategy
Journal of Business
International Journal of Research in Marketing
Marketing Letters
Review of Industrial Organization

Selected Articles
"The Temporal and Spatial Dimensions of Price Search: Insights from Matching Household Survey and Purchase Data," (with D. Gauri and D.Talukdar), Journal of Marketing Research, forthcoming
 
"Optimal Marketing Strategies for a Customer Data Intermediary", (with J. Pancras), Journal of Marketing Research, November, 2007
Previously titled: "Personalization Services Firms: What to Sell, To Whom to Sell and For How Much"

"Competitive Pricing under State Dependent Demand: Do Firms Look Ahead? How Far Ahead?" (with H. Che and P.B. Seetharaman), Journal of Marketing Research, August, 2007
 
"Passthrough Timing," (with S. Meza), Quantitative Marketing and Economics, November, 2006 (Honorable Mention, Dick Wittink Best Paper Award in Quantitative Marketing and Economics)

"Do Slotting Allowances Enhance Efficiency or Hinder Competition?" (with V.R. Rao), Journal of Marketing Research, Vol. 43, No. 2, 137-155, May, 2006 (Lead Article. Finalist Paul Green Best Paper Award in the Journal of Marketing Research)

"Recent Advances in Structural Modeling: Dynamics, Product Positioning and Entry," (with J.P. Dube, A. Ching, G.S. Crawford, M. Draganska, J.T. Fox, W. Hartmann, G.J. Hitsch, V.B. Viard, N. Vilcassim and M. Villas-Boas), Marketing Letters, December, 2005 (2004 Choice Conference based Special Issue)

"Time Varying Competition," (with P. Chintagunta and V. Kadiyali), Marketing Science, 96-109, Winter, 2005

Working Papers
"Beating the Average with Conditional Averages: Target Selection with Geo-Demographic Joint Distributions" (with J.Duan and S. Sancheti)

"Managing Customer Relationships Under Competition: Punish or Reward Current Customers?" (with J. Shin)

"Dynamic Market Structure in a Durable Goods Market: The Effect of a New Product Form"  (with J. Luan)

"In Favor or Out of Favor: Effects of Store Brand Introduction on Retailer Pricing of National Brands" (with S. Meza)

"Forecasting Advertising Responsiveness for Short Lifecycle Products: The Case of DVDs" (with J. Luan)

"Optimal Inter-release Time Between Sequentially Released Products" (with J. Luan)

Education
PhD Cornell University, 1998
MS Cornell University, 1997
MTech Indian Institute of Technology, 1991
BE Anna University, 1989