203.432.6665

Assistant Professor of Marketing

Professor Shin's research focuses on the area of retail competition and marketing strategy. This includes work on the role of selling costs on the credibility of advertising, the effect of free riding, and the loss-leader view of coupons. Also, he is interested in the area of behavioral decision theory. This includes the incentives to keep options viable under unavailability, and the valuation of time. Professor Shin's works have appeared in the Journal of Marketing Research and Management Science.

Selected Articles
"A Customer Management Dilemma: When Is It Profitable to Reward Your Own Customers?" (with K. Sudhir), Marketing Science, forthcoming

"Switching Costs and Market Competitiveness: De-constructing the Relationship" (with K. Sudhir), Journal of Marketing Research, forthcoming

"How Does Free Riding on Customer Service Affect Competition?," Marketing Science, Vol. 26, No. 4, 488-503, 2007

"The Role of Selling Costs in Signaling Price Image," Journal of Marketing Research, Vol. 32, 302-312, August 2005

"Keeping Doors Open: The Effect of Unavailability on Incentives to Keep Options Viable" (with D. Ariely), Management Science, Vol. 50, No. 5, 576-586, 2004

"Maximizing the Value of a Customer in Credit Cards: Credit Scoring, Revenue Scoring, Or Both?" (with B.D. Kim), The Journal of Database Marketing, Vol.6, No.2, 164-173, 1998

Working Papers
"Uninformative Advertising as an Invitation to Search" (with D. Mayzlin)

"Image Advertising" (with D. Mayzlin)

"Behavior-Based Pricing: When to Punish or Reward Current Customers?" (with K. Sudhir)

"Loss-Leader View of Coupons: Theory and Evidence" (with D.Bell)

"The Optimal Search under the Threat of Unavailability" (with D. Ariely)

Education
PhD Massachusetts Institute of Technology
MA Seoul National University
BA Seoul National University