203.432.6028

Joseph F. Cullman 3rd Professor of Organization, Management, and Marketing

Professor Sen examines the pricing of product bundles, the efficiency of consumer choices, diffusion of innovations, the effectiveness of anti-drug advertising campaigns, and the value of celebrity endorsements. He has served as a consultant to many large organizations, including IBM, DuPont, McCann-Erickson, and Citibank. Professor Sen holds degrees in electrical engineering, industrial engineering, and industrial administration. He has served as editor of Marketing Science, as a member of the advisory board of the Journal of Consumer Research, and as a member of the policy board of Marketing Letters.  He has also served on the board of Harris Interactive.

Consultancies
IBM Corporation
DuPont
McCann-Erickson
Citibank
Arnold and Porter
Eastman Kodak Company
Xerox Corporation

Editorships
Past editor:
Marketing Science
Past member of the policy board:
Marketing Letters
Past member of the advisory board:
Journal of Consumer Research

Selected Articles
"The Firm's Management of Social Interactions" (with D. Godes, D. Mayzlin, et. al.), Marketing Letters, Vol. 16, No. 3/4, 2005

"Assessing the Impact of Antidrug Advertising on Adolescent Drug Consumption: Results From a Behavioral Economic Model" (with L. Block, V. Morwitz, and W. Putsis), American Journal of Public Health, Vol. 92, No. 8, August, 2002

"Should NFL Blackouts Be Banned?" (with W. Putsis), Applied Economics, Vol. 32, 2000

"Mixing Behavior in Cross-Country Diffusion" (with W. Putsis, S. Balasubramanian and E. Kaplan), Marketing Science, Vol. 16, No. 4, 1997

"Promotional Elasticities and Category Characteristics" (with C. Narasimhan and S. Neslin), Journal of Marketing, April 1996

"Quantifying the Competitive Impact of a New Entrant" (with M. Geisel and C. Narasimhan), Journal of Business Research, March 1993

"Measuring Quality Perceptions" (with C. Narasimhan), Marketing Letters, April 1992

Education
PhD Carnegie Mellon University, 1974
MS Carnegie Mellon University, 1966
MS Polytechnic Institute of Brooklyn, 1964
BTech Indian Institute of Technology, 1963