Assistant Professor of Organizational Behavior
Professor Ody-Brasier's research lies at the intersection of strategy and organization theory. She explores the role of identity in inter-firm relations, focusing on understanding the processes by which identity affects a variety of organizational outcomes—notably the practices an organization may adopt or the prices it receives from exchange partners. She is also interested in understanding the social foundations of key market processes, including the formation of prices.
While many strategic benefits can be derived from managing exchange relations, little attention has been paid to the role of identity at this level of analysis. Addressing this question provides an opportunity to generate new academic insights as to how organizations create and capture economic value from their exchange relations. Using field-based data, much of her work examines how identity shapes the perceptions of buyers and sellers in vertical exchange relations, including mutual expectations about behaviors and attributes - how organizations should act and what they should look like. This approach enables her to identify some of the conditions under which identity may constrain or enable organizational behavior.
Professor Ody-Brasier teaches Strategic Management at the MBA level. Working Papers
"The Price You Pay: Analyzing the Role of Identity in Markets" (with F. Vermeulen)
"Not the Usual Suspects: An Analysis of Who Engages in Contested Practices"
"Relations and Price-setting in the Champagne Industry" (with I. Fernandez-Mateo)
"Social Heterosis: A Process Theory of How Firms Evade Competency Traps" (with F. Vermeulen)Education
MA Institut d’Etudes Politiques, 2002
MS HEC Montreal, 2004
PhD London Business School, 2012