203.436.4262

Associate Professor of Marketing

Professor Mayzlin's primary line of research explores the firm's management of social interactions among consumers. Her second related line of research investigates the firm’s advertising and communication strategy.

Achievements and Awards
INFORMS Society for Marketing Science Long Term Impact Award, 2011
William F. O'Dell Award, 2011
Finalist John D.C. Little Best Paper Award, 2009
Marketing Science Doctoral Consortium Faculty Fellow, 2009
AMA-Sheth AMA Doctoral Consortium Faculty Fellow, 2008
Frank M. Bass Outstanding Dissertation Award, 2006
Finalist John D.C. Little Best Paper Award, 2006
MSI Young Scholar, 2006
Finalist Frank M. Bass Outstanding Dissertation Award, 2005
John A. Howard AMA Doctoral Dissertation Award, 2001-2002
AMA-Sheth Doctoral Consortium Fellow, MIT, 2000

Editorial Board
Marketing Science
Journal of Marketing Research
International Journal of Research in Marketing

Selected Articles
"Link to Success: How Blogs Build an Audience by Monitoring Rivals" (with H. Yoganarasimhan), Management Science, forthcoming

"Uninformative Advertising as an Invitation to Search" (with J. Shin), Marketing Science, Vol. 30, No. 4, 666-685, 2011

"Firm-Created Word-of-Mouth Communication: Evidence from a Field Study" (with D. Godes), Marketing Science, Vol. 28, No. 4, 721-739, 2009, finalist 2009 John D.C. Little Best Paper Award

"The Effect of Word of Mouth on Sales: Online Book Reviews" (with J. Chevalier), Journal of Marketing Research, Vol. 43, No. 3, 345-354, 2006, winner 2011 William F. O'Dell Award, most highly-cited Journal of Marketing Research paper since 2003

"Promotional Chat on the Internet," Marketing Science, Vol. 25, No. 2, 155-163, 2006, winner 2006 Frank M. Bass Outstanding Dissertation Award

"Using Online Conversations to Measure Word-of-Mouth Communication" (with D. Godes), Marketing Science, Vol. 23, No 4, 545-560, 2004, winner 2011 INFORMS Society for Marketing Science Long Term Impact Award, most highly-cited Marketing Science paper since 2001

Education
PhD Massachusetts Institute of Technology, 2001
SB Massachusetts Institute of Technology