Yale School of Management - Faculty

Professor of Marketing

Professor Frederick's research focuses on preference elicitation, framing effects, intertemporal choice, and decision-making under uncertainty. Before coming to Yale SOM he was associate professor of management science at Sloan School of Management at MIT. Prior to MIT, he was a research associate and lecturer at the Woodrow Wilson School of Public & International Affairs at Princeton University. Frederick holds a PhD in decision sciences from Carnegie Mellon University, an MA in resource management from Simon Fraser University, and a BS in zoology from the University of Wisconsin.

Selected Publications
"A Reference Price Theory of the Endowment Effect" (with R. Weaver), Journal of Marketing Research, forthcoming

"Overestimating Others’ Willingness-to-Pay," Journal of Consumer Research, forthcoming

"A Scale Distortion Theory of Anchoring" (with D. Mochon), Journal of Experimental Psychology: General, forthcoming

"Unpacking Unpacking: Greater Detail Can Reduce Perceived Likelihood" (with J. Redden), Journal of Experimental Psychology: General, Vol. 140, No. 2, 159-167, 2011

"Opportunity Cost Neglect" (with N. Novemsky, J. Wang, R. Dhar and S. Nowlis), Journal of Consumer Research, Vol. 36, 553-561, 2009

"Conflicting Motives in the Evaluation of Sequences" with G. Loewenstein, Journal of Risk and Uncertainty, Vol. 37, 221-235, 2008

"Valuing Future Life and Future Lives: A Framework for Understanding Discounting," Journal of Economic Psychology, Vol. 27, 667-680, 2006

"Try It, You’ll Like It: The Influence of Expectation, Consumption, and Revelation on Preferences for Beer" (with L. Lee and D. Ariely), Psychological Science, Vol. 17, No. 12, 1054-1058, 2006

"Cognitive Reflection and Decision Making," Journal of Economic Perspectives, Vol.19, No. 4, 25-42, 2005

"Four Score and Seven Years from Now: The 'Date/Delay Effect' in Temporal Discounting" (with D. Read, B. Orsel and J. Rahman), Management Science, Vol. 51, No. 9, 1326-1335, 2005

"A Model of Heuristic Judgment" (with D. Kahneman, in K.J. Holyoak & R.G. Morrison, eds.), The Cambridge Handbook of Thinking and Reasoning, Cambridge University Press, 267-293, 2005

"Measuring Intergenerational Time Preference: Are Future Lives Valued Less" Journal of Risk & Uncertainty, Vol. 26, No. 1, 39-53, 2003

"Time Discounting and Time Preference: A Critical Review" (with G. Loewenstein and T. O’ Donoghue), Journal of Economic Literature, Vol. 40, 351-401, 2002

"Automated Choice Heuristics" in T. Gilovich, D. Griffin, and D. Kahneman, eds., Heuristics & Biases: The Psychology of Intuitive Judgment, 548-558, Cambridge University Press, 2002

Working Papers
"Reflective Equilibrium & the Endorsement of ‘Anomalous’ Preferences: The Magnitude Effect as a Case Study" (with D. Read)

"Beyond Preference Reversals" (with E. Shafir)

"Anchoring in Sequential Judgments" (with D. Mochon)

"Outcome Framing in Intertemporal Choice: The DRIFT Model" (with D. Read and M. Scholten)

"Interpreting Compromise Effects" (with D. Mochon)

Education
PhD Carnegie Mellon University, 1999
MS Simon Fraser University, 1993
BS University of Wisconsin, 1990