Professor of Marketing
Professor Frederick's research focuses on preference elicitation, framing effects, intertemporal choice, and decision-making under uncertainty. Before coming to Yale SOM he was associate professor of management science at Sloan School of Management at MIT. Prior to MIT, he was a research associate and lecturer at the Woodrow Wilson School of Public & International Affairs at Princeton University. Frederick holds a PhD in decision sciences from Carnegie Mellon University, an MA in resource management from Simon Fraser University, and a BS in zoology from the University of Wisconsin. Selected Publications"A Reference Price Theory of the Endowment Effect"
(with R. Weaver), Journal of Marketing Research,
forthcoming "Overestimating Others’ Willingness-to-Pay," Journal of Consumer Research
, forthcoming "A Scale Distortion Theory of Anchoring"
(with D. Mochon), Journal of Experimental Psychology: General,
forthcoming "Unpacking Unpacking: Greater Detail Can Reduce Perceived Likelihood"
(with J. Redden), Journal of Experimental Psychology: General,
Vol. 140, No. 2, 159-167, 2011 "Opportunity Cost Neglect"
(with N. Novemsky, J. Wang, R. Dhar and S. Nowlis), Journal of Consumer Research,
Vol. 36, 553-561, 2009 "Conflicting Motives in the Evaluation of Sequences"
with G. Loewenstein, Journal of Risk and Uncertainty,
Vol. 37, 221-235, 2008 "Valuing Future Life and Future Lives: A Framework for Understanding Discounting," Journal of Economic Psychology
, Vol. 27, 667-680, 2006"Try It, You’ll Like It: The Influence of Expectation, Consumption, and Revelation on Preferences for Beer"
(with L. Lee and D. Ariely), Psychological Science
, Vol. 17, No. 12, 1054-1058, 2006 "Cognitive Reflection and Decision Making," Journal of Economic Perspectives
, Vol.19, No. 4, 25-42, 2005 "Four Score and Seven Years from Now: The 'Date/Delay Effect' in Temporal Discounting"
(with D. Read, B. Orsel and J. Rahman), Management Science,
Vol. 51, No. 9, 1326-1335, 2005 "A Model of Heuristic Judgment"
(with D. Kahneman, in K.J. Holyoak & R.G. Morrison, eds.), The Cambridge Handbook of Thinking and Reasoning,
Cambridge University Press, 267-293, 2005 "Measuring Intergenerational Time Preference: Are Future Lives Valued Less" Journal of Risk & Uncertainty,
Vol. 26, No. 1, 39-53, 2003 "Time Discounting and Time Preference: A Critical Review"
(with G. Loewenstein and T. O’ Donoghue), Journal of Economic Literature,
Vol. 40, 351-401, 2002 "Automated Choice Heuristics"
in T. Gilovich, D. Griffin, and D. Kahneman, eds., Heuristics & Biases: The Psychology of Intuitive Judgment,
548-558, Cambridge University Press, 2002Working Papers
"Reflective Equilibrium & the Endorsement of ‘Anomalous’ Preferences: The Magnitude Effect as a Case Study"
(with D. Read) "Beyond Preference Reversals"
(with E. Shafir)
"Anchoring in Sequential Judgments" (with D. Mochon)
"Outcome Framing in Intertemporal Choice: The DRIFT Model" (with D. Read and M. Scholten) "Interpreting Compromise Effects"
(with D. Mochon)Education
PhD Carnegie Mellon University, 1999
MS Simon Fraser University, 1993
BS University of Wisconsin, 1990