203.436.4262

Associate Professor of Marketing

Professor Mayzlin's research focuses on social interactions (such as word of mouth). In particular, her research focuses on what roles the firm can play to manage these interactions. Her other interests include issues relating to advertising, fashion, and sales compensation.

Achievements and Awards
Winner 2006 Frank M. Bass Outstanding Dissertation Award
Finalist 2006 John D.C. Little Best Paper Award
Finalist 2005 Frank M. Bass Outstanding Dissertation Award
John A. Howard AMA Doctoral Dissertation Award, 2001-2002
Selected Articles
"Firm-Created Word-of-Mouth Communication: Evidence from a Field Test" (with D. Godes), Marketing Science, forthcoming

"The Effect of Word of Mouth Online: Online Book Reviews" (with J. Chevalier), Journal of Marketing Research, August, 2006

"Promotional Chat on the Internet," Marketing Science, Vol. 25, No. 2, 155-163, March-April, 2006, winner of 2006 Frank M. Bass Outstanding Dissertation Award, finalist 2006 John D.C. Little Best Paper Award.

"The Firm's Management of Social Interactions" (with D. Godes, Y. Chen, S. Das, C. Dellarocas, B. Pfeiffer, B. Libai, S. Sen, M. Shi and P. Verlegh), Marketing Letters, Vol. 16, No. 3/4, 415-428, December, 2005

"Using Online Conversations to Measure Word-of-Mouth Communication" (with D. Godes), Marketing Science, Vol. 23, No 4, 545-560, Fall, 2004, finalist 2005 Frank M. Bass Outstanding Dissertation Award.

Working Papers
"Link to Success: How Blogs Build an Audience by Promoting Rivals" (with H. Yoganarasimhan)

"Using the Compensation Scheme to Signal the Ease of a Task" (with D. Godes)

Education
PhD Massachusetts Institute of Technology, 2001
SB Massachusetts Institute of Technology