| Jed Bernstein '79 |
After 11 years as president of the League of American Theatres and Producers, now the Broadway League, Jed Bernstein launched Above The Title Entertainment, a new Broadway/Television production company and marketing consultancy that combines his skill at marketing and promotion with love for the theatre.
While at the League, Jed provided leadership in developing such industry wide programs as "Kids Night on Broadway", the Internet Broadway Data Base, televised editions of "Broadway on Broadway", creation of "Broadway Under the Stars", live and televised, a corporate sponsorship program that generated $150mm+ of cash and measurable media support over eight years, and an expansion of Tony Award related sponsorships and activities. Jed also played a central leadership role in the industry’s response to the events of 9/11.
First projects in this new venture have included the off-Broadway critically acclaimed musical revue Don't Quit Your Night Job, Passing Strange, nominated for 7 Tony Awards and the smash revival of Equus starring Daniel Radcliffe. More recently, he co-produced David Mamet’s Oleanna with Julia Stiles and Bill Pullman and the acclaimed Tony-winning revival of Hair.
On the event side, projects have included "Broadway Goes Country-The Nashville Edition", the NYC Handel Award Tribute to Neil Simon, and the entertainment for gala evenings to benefit The Actors Fund and The Greater YMCA of NY. He is also entering his fourth year as executive director of the Commercial Theatre Institute, a training program for young producers.