Yale School of Management - Curriculum Video Stories

Core Curriculum

The Customer course teaches students to approach marketing problems with a holistic view and to align organizational structure and strategy around the customer.		In the Integrated Leadership Perspective, students engage with complex problems, applying the tools that they have mastered throughout the first year. The Climate Change Capital "raw" case asks them to consider policy responses to global warming and perform a valuation for a company that generates electricity and earns carbon credits by capturing methane from landfills.

When first-year SOM students travel around the world as part of the required International Experience, they get access to the decision makers who shape the global economy. Students prepare intensely for the trips, in order to take full advantage of their time with CEOs, governors, and NGO heads		In this Yale-created, web-based "raw" case, students draw on multiple disciplines as they explore the strategies of Target and Walmart. In addition to examining 10K filings and other documents, students visit the two stores with the mindset of a manager, assembling data on pricing strategy, brands, organizational structure, and shopping environment.

The Investor Trading Game, a staple of the integrated MBA curriculum, is an annual event that has students competing against the market (and each other) in a mock exchange that builds on and reinforces the lessons of the Investor Perspective course.

Electives

Play Video: Entrepreneurial Business Planning

Each year Yale students learn the art and science of starting a business from two experts with long track records of success in venture capital and entrepreneurial startups.

Play Video: Global Social Entrepreneurship

In the Global Social Entrepreneurship course, students partner with social enterprises from India, applying their skills from the SOM classroom to real-world problems. In meetings in New Haven, telephone and email conversations, and a visit to India, they examine the Indian organizations' goals, define a tractable issue, pursue solutions, and create metrics for measuring future success.

Play Video: Center for Customer Insights

Students collaborate with major corporations to find ways to improve their marketing, brand awareness, and customer relations. They work closely with faculty from Yale SOM’s Center for Customer Insights and top leaders from clients such as Visa, PepsiCo, Procter & Gamble, and Sears to provide solutions for real-world problems.