Download Sample SOM Print Cases
SOM’s pioneering web-based "raw" cases are open-ended, multi-perspective presentations that can feature thousands of pages of relevant material that students must analyze, such as 10-Ks, analyst reports, news articles, stock charts, and interviews with key players. This format reflects the way managers must access and analyze information to make informed business decisions.
SOM professor Will Goetzmann, one of the originators of the "raw" case format, observes: "There is no substitute for engaging somebody in a problem that uses real information and then having them confront that challenge, feel the stress of uncertainty about what direction to head, and then form a view and take a position, and then defend it with data they collected. We think it makes for better learning."
Veteran case writer Jaan Elias has directed the case study research department since its creation in 2006. This year alone the Case Study Research team will develop 40 new case studies.